Cover of The Design of Insight by Mihnea Moldoveanu and Olivier Leclerc
The Design of Insight
How to Solve Any Business Problem
Mihnea Moldoveanu and Olivier Leclerc

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May 2015
160 pages.
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Paper ISBN: 9780804794091

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Familiar modes of problem solving may be efficient, but they often prevent us from discovering innovative solutions to more complex problems. To create meaningful change, we must train ourselves to discover previously unseen variables in day-to-day challenges. The Design of Insight is intended to be a personal problem-solving platform for decision makers and advisors who seek answers to critical business questions. It introduces an approach that uses multiple "problem-solving languages" to systematically expand our understanding of problem framing and high quality problem solving. Useful as a critical thinking approach or a think-out-loud document for strategic teams, this brief is a resource for enriching and implementing thoughtful management practices.

About the authors

Mihnea Moldoveanu is Professor of Business Economics, Desautels Professor of Integrative Thinking, Director of the Desautels Centre of Integrative Thinking, and Founder and Director of the Mind Brain Behavior Hive at the University of Toronto's Rotman School of Management, where he is also Associate Dean of the MBA Program. He is Founder and ex-CEO of Redline Communication, Inc.

Olivier Leclerc is a Director (Senior Partner) in McKinsey's West Coast office.

"Moldoveanu and Leclerc introduce business students and faculty to a personal problem-solving platform, an integrative approach toward thinking about complex problem solving as well as innovative ways of generating solutions . . . Recommended."

—J.P. Miller, CHOICE

"The Design of Insight is a tour de force in the craft and discipline of problem solving. It points to both new solutions and new ways of generating solutions—which is the crux of the problem solver's skill. Read it once for fun and insight, and a second and third time for discipline and practice."

—Dominic Barton, Global Managing Director, McKinsey & Company