STANFORD
UNIVERSITY PRESS
  



From Social Movement to Moral Market
How the Circuit Riders Sparked an IT Revolution and Created a Technology Market
Paul-Brian McInerney

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Contents
Introduction
1The Circuit Rider Mounts: Establishing Worth and the Birth of a Social Movement
2Organizing for Change: Conferences, Meetings, and the Configuration of Fields
3Institutional Entrepreneurs Build a Bridge: Connecting Movements and Markets through Social Enterprise
4Walking the Values Tightrope: The Moral Ambivalence of Social Enterprise
5The Circuit Riders Respond: Conventions of Coordination as Movements React to Markets
6Patterns Worth Noting: Markets Out of Movements