1The CEO's Biggest Challenge: The Promise and Peril of Strategic Transformation
2Four Factors of Successful Transformation
3Factor One—Establish Context: Define and Communicate Strategic Intent and Rationale
4Factor Two—Engage Stakeholders: Differentiate Primary and Secondary Partners
5Factor Three—Orchestrate Mobilization: Convert Vision into Action
6Factor Four—Cultivate Agility: Build Dynamic Capability
7Develop a Game Plan: Key Phases and Watchpoints
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